IS COMMISSIONER KILLING THE WORLD SERIES?
Friday, October 31st, 2014With the season over, Commissioner Bud Selig has no more ballpark visits to make on his grand tour as he prepares to retire after 22 years in office. Selig visited every park to make sure reporters and fans remembered him and all the good work he has done during his unusually lengthy tenure.
Selig is proud of his legacy, as he should be for the most part, and his legacy is important to him. But how about these developments for the final peg in his legacy:
- As his final public act before he retires Jan. 25, Selig has presided over what would have been a disaster had it not been for Madison Bumgarner and Game 7.
- Despite Bumgarner’s awesome efforts, this World Series was still the third least watched World Series in the 41-year history of ratings for televised World Series.
- It was the least watched series of the 13 seven-game series covered by the ratings.
- The Series got off to a poor start when the opener was the least watched Game 1 ever, and Games 3 and 4 were watched by even fewer viewers.
I am not talking about TV ratings, those numbers you always hear about that few people understand but everyone accepts because if you don’t know what they mean, you can’t argue with them.
Even “viewership” numbers, which seem straightforward, aren’t. In two different places in its Thursday news release on ratings for Game 7 and the Series, Fox cited two different viewership totals, 23.5 million and 52 million. Big difference, no? I asked for an explanation from Lou D’Ermilio, Fox’s senior vice president of communications.
He replied in an e-mail, “23.5 million is average viewership in any given minute. 52 million is persons age 2+ who watch all or part of the game.”
Other than learning that my 2-year-old grandson Ryan could participate in the Nielsen system if I could hook him up with a guy from Nielsen, I’m not sure I learned much about the system.
But I am more interested in the number of viewers who watched the Series on television because they are more relevant to the commissioner’s legacy than Fox’s Nielsen’s ratings system.
As I said, this was the third least watched World Series in the 41 years that viewer numbers have been tracked. Only the 2008 (13,635,000) and 2012 (12.7 million) World Series attracted fewer viewers.
This one was headed to No. 1 on the least-watched list until the Giants and the Royals produced a going-away gift for the retiring commissioner: Game 7.
With three of the first four games having drawn so few viewers, an infrequent Game 7 was urgently needed to rescue this World Series from a destined oblivion. And it turned out to be a special Game 7 because of Bumgarner.
The World Series is baseball’s premier event. Once upon a time, it captured the attention of practically the entire country. As the years went by, however, people found other pastimes more to their liking. The baseball following dwindled.
Let’s take a closer look at the attraction the World Series has become. Before 2005, only two World Series of 41 monitored drew viewerships under 20 million, both during Selig’s tenure. This year’s Series marked the 10th consecutive, beginning in 2005, that drew fewer than 20 million viewers.
That relatively meager total was virtually unheard of before Selig became commissioner. It didn’t even happen in the Earthquake World Series in 1989, when the four games averaged 24.55 million viewers. Fay Vincent was the commissioner that year, but in Vincent’s next two – and last two years – viewership rebounded to 30.2 million and 35.7 million.
Selig, who has always been critical of Vincent as commissioner and was an aggressive leader in the 1992 move to oust him, first presided over the World Series in 1992 as interim commissioner, and viewership was maintained at 30 million. In the next 21 World Series under Selig, that number was not seen again. In the last 10 years, the number 20 million has not been seen.
Am I suggesting that Selig killed the World Series, that the decline in interest is Selig’s responsibility? No, but he has taken credit for everything positive that has happened in the past two decades so if the shoe fits…. It’s difficult to separate the good from the bad, the successful from the unsuccessful. If the man was responsible for the good things that have happened, maybe he has to accept blame for the bad things that have happened, and the decline in interest in the World Series is bad for baseball.
How bad is it? Regular-season National Football League games have drawn higher ratings than World Series games. National Basketball Association finals have drawn higher Nielsen ratings the last five years and six of the last seven.
Is Selig paying attention? Does he think this is a passing fancy? He has had a committee working on his Athletics-to-San Jose problem for what must be an eternity already. He has a second committee working on pace of game. Is he saying, “Hey, I’m outta here in three months. Then it’s Rob Manfred’s problem.”
But Manfred, the incoming commissioner, can’t possibly be as creative as the man who linked the All-Star game to the World Series, you know, the link where the team from the league that wins the July exhibition game gets homefield advantage in the World Series.
Selig said it would make the All-Star came more attractive to viewers, and that, in turn, would help Fox’s ratings. Despite Selig’s myopic view, neither has happened.
Selig has not been heard to explain the decline in World Series viewership. I’ll throw out one possibility for discussion and speculation.
Selig takes great pride in initiating interleague play, and since he saw that from his viewpoint it was good, he felt it would be even better to have more.
Thus, when Jim Crane purchased the Houston Astros in November 2011, Selig approved the sale on the condition that Crane agree to move the team to the American League, creating the two 15-team leagues and making virtual daily inter-league play necessary.
One of the attractions of the World Series, at least when I was a young fan, was it meant that two teams that never played each other during the season, would meet in October. There was always mystery in those matchups. No mystery remains.
This year alone the Royals and the Giants played a three-game series in August. And if the Dodgers or the Cardinals had been the National League representative, they, too, had played the Royals during the season. The Giants also played two other American League playoff teams, the Tigers and the Athletics.
If I wanted to spend more time on the subject, I could probably come up with a couple of other possibilities. But Selig has been making at least $25 million a year, and he could spend the next three months figuring out if he has infused the World Series a fatal dose of something and whether he can now develop an antidote.

Gossage emerged from it with a torn ligament in his right thumb, and Tidrow, previously his setup man, replaced him as the closer. Tidrow had pitched effectively in the setup role, but he couldn’t duplicate his performance as closer.

At the time, Moore was Atlanta’s assistant general manager, slated to succeed John Schuerholz as the Braves’ general manager. The Royals, however, plucked Moore off the g.m.-in-waiting vine first.
In the past 11 World Series, the team with the higher payroll won 8 times. In two of the three instances where the higher-payroll team lost, the payroll difference was nearly negligible.